About us- our story so far 🌞

Hi girl,

Jessica here, the founder of Luce the Label <3

I know what you’re thinking, why Luce when her name is Jessica? Well, I’m half italian and the word Luce (pronounced Lu-chay) means Light and the name stems from my love for things that shine- sunrises, sunsets, disco balls. I’ve always believed there’s beauty and light to be found in everything and that jewellery, like light, has the power to transform how we feel, and of course... Our outfits!!

Jewellery has always been part of my story. My nonna (grandma) first introduced me to it when I was a kid, she'd let me try her rings on and polish her silver- and so, jewellery became one of our common interests. Every birthday she’d take me to the jeweller’s and encourage me to choose my own pieces (and to stop me from stealing hers). I always chose between chunky silver rings, hoop earrings or bangles and that early love for silver jewellery and statement designs never left me.

Years later, she is still part of this journey and is in the UK, helping package all of your orders!!  💌

Whilst travelling, I fell in love with Thailand-  the ocean, the land, and the sense of fun and freedom. It was here, surrounded by all that inspiration where the idea for Luce was born and I decided to create a jewellery brand right here, right now and inspired by that same magic.

At Luce The Label, we bring you statement pieces for everyday wear- made from 925 Sterling Silver and beautiful natural materials including Shells, Wood, Mother of Pearl and natural rough cut Gemstones, and we use shapes and textures to stand out. Each piece is designed to feel lightweight but bold, timeless yet cool, girly but funky, and ready to wear on the beach- or the dance floor. 

We’re based out of the UK, Thailand and Australia, inspired by the natural beauty of the sun and sea and built for those who believe jewellery should feel fun and light.

Our goal is simple: to create beautiful, affordable, timeless pieces you can wear again and again — wherever life (or the next flight) takes you.